One honest conversation beats three months of agency back-and-forth.
of brands could vanish tomorrow and no one would notice.
of the biggest companies rebrand within seven years. Most repaint. Few rethink.
thing AI can't hand you, and a competitor can't copy: a clear position.
I'm dyslexic. Words used to move on the page before I could pin them down, so I learned early to find the one sentence hiding inside a mess of them. That's the whole job now. People bring me noise. I hand back the sentence.
No templates. No made-up terms. Just strategy that actually works.